- }}}We make our clients successful - we do what's right for our customers, even when it makes our roles more challengin
- g. We execute and deliver - we set ambitious goals for ourselves and are energized about meeting the
- m. We debate, then commit - we challenge our own perspectives and ideas in pursuit of the best solution
- s. We innovate to inspire - we value innovation in products, user experiences, and business practice
- s. We collaborate to achieve more - we work as one team to achieve more than we would on our ow
- n. We empower our people to reach their full potential - we hold ourselves to high standards but know when to celebrate progress \& achieveme
ntsJob Descript
- {:}}}}Develop and execute Vention lead acquisition strategy for performance marketing and organic/SEO ch
- annelsManage a team of senior performance marketers, creating operating drumbeat, experiment cadences and learning feedbac
- k loopAllocate paid marketing spend to maximize pipeline creation, in line with Vention's business strategy and prio
- ritiesMaintain a detailed understanding of paid campaign performance through deep analytical scrutiny and real-time rep
- ortingEnsure a proper distribution of leads between sales motions, territories and product
- groupsOptimize traffic-to-lead conversions, working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user jou
- rney. Leverage behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conv
- ersionBuild and maintain Vention's attribution model to guide decision-making about future spend allo
- cationMaintain and improve data architecture of the growth stack, from paid campaign, to cohort monitoring, to CRM workf
- lows. Maintain and optimize CRM data architecture and processes to improve the sales team's efficiency and improve customer data analysis and segmen
- tationEnsure proper integrations and data integrity between all go-to-market related tools, including CRM, email marketing, calendaring, structured outreach, enablement, an
- d moreMaintain and improve business logic and algorithm for lead scoring, grading and routing, with intent to maximize pipeline cr
- eationWork collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account exec
utivesQualific
- ationsBachelor degree in engineering, data science, mathematics or eco
- nomics8-10 years of experience managing paid marketing across various platforms and channel (i.e. Google, Youtube, Linkedin \& o
- thers)Skilled in data and system architecture in the context of growth stack (i.e., Salesforces, Snowflake, PowerBI, Google Analytics,
- etc.)Proven expertise in CRM management with deep knowledge of CRM data structure and best practices, including certifications for Salesforce administration (SCA,
- SCAA)Track record or managing external marketing spend in excess
- of $5MStrong knowledge of SEO/SEM mechanisms and a track record of successful implemen
tationAdditional Infor mationHow We Take Care
- of YouFlexible paid time off and remote work poli
- cies. Complimentary beverages and snacks so that you are fuelled and ready for your
- day. Global comprehensive health plans so you feel your
- best. Career growth opportunities. Your future mat
- ters. Fun-filled social events curated based on diverse interests for our team to celebrate together. From sponsored sports teams to trivia ni
- ghts. Time off to volunteer and give back to your commu
nity. What To Expect In Your Int
- erviewInitia
- l CallHiring Manager Int
- erviewBusines
- s CaseFinal Int
- erviewDecision \&
OfferCommitment to Equal Employment Oppor
an do!If you're unsure if your experience perfectly matches our job posting, we encourage you to apply anyway. We are happy to chat and get to know you better while you can understand the role as
