Purpose of the role:The Senior Associate, Marketing Science's role is to support the agency's mission to help our clients grow their business. By contributing to the delivery of analytical approaches -- typically across multiple clients -- the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD -- to gain an understanding of the wider media \& marketing business and to contribute your perspective in supporting others.
The main focus of this function is: ProductAn excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. They'll at managing complex analytical projects and actively practice using simple language to explain complex concepts. The Role \& ExpectationsAnalysis:Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc...)Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight
Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, TableauCommunications:Be able to distil complex ideas into concepts that are easily understood and built upon by othersA developing presenter that can create and deliver compelling decks
Agency Engagement:Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa
Media Acumen:Develop a grounding in media planning requirements and approaches
Develop an understanding of how media agencies function
Innovation:Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry
Identify new analytical approaches and new ways to communicate findings
Partner with people in other disciplines (e.g. performance, planning \& activation) to apply findings from analysis
Your ResponsibilitiesEstablish \& maintain fluency in the wide range of data and tools available for analysis
Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy
Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects
Support more senior members of the Marketing Science team in the development and delivery of projects
Collaborate with colleagues to tailor communications to clients
Contribute content and presentations to client education seminars
Contribute to overall agency goals (e.g. development of case studies \& award submissions)Expected Behavioral AttitudeIn his/her mandate, the "Senior Associate" demonstrates the following skills:Attention to detail and commitment to accuracy
Positivity, passion and determination
Spirit of collaboration and teamwork
Good management of emotions and intentions
Effective communication with colleagues
Organizational skills and rigorA sense of innovation
Core CompetenciesAnalytical abilityProfessionalismDeveloping communication \& presentation skills
Problem solving ability
Sound judgment
Curiosity -- an interest in media \& marketing and beyond
Desired Technical SkillsExperience in SAS, SPSS, R or other advanced analytics software packages
Experience / familiarity with concepts of database design and SQLExperience/ familiarity in ad-serving and web analytics tools
Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc...)Experience / familiarity with digital ad effectiveness research
Proficiency with Microsoft Excel and PowerPoint
