The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention
to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s
Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
? Understands organizational objectives and makes decisions that align with Company priorities
? Takes ownership and is committed to delivering results, while remaining actively aware of personal and
store metrics; and creates personal sales and clienteling strategies in partnership with the management
team.
? Creates short- and long-term strategies to achieve personal metrics and performance goals
? Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
? Represents Coach as a brand ambassador
? Demonstrates Coach’s Selling and Service expectations at all times
? Understands changes in local market with potential impact on business performance and supports the
execution of local sales strategies and tactics
? Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going
productive relationships with customers
? Creates positive impressions with customers by bringing best self to work through attire consistent with
Coach’s Guide to Style
? Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong
knowledge of competition.
? Provides in-depth product knowledge, including features, benefits, current offerings, and overall product
value.
? Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
? Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
? Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
? Sensitive to customers’ needs and tailors approach by reading cues
? Attends to the unique and individual shopping needs of each customer.
? Works with multiple customers simultaneously and breaks away as appropriate
? Follows up with customers consistently and genuinely to influence/close the sale
? Flexes personal selling techniques to contribute to overall store financial results
? Builds lasting and loyal relationships with customers
? Leverages Coach’s tools and technology to support relationship building and clienteling efforts
? Creates enthusiasm and positivity for a shared vision and mission
? Promotes and endorses a team selling environment
? Fosters an environment of teamwork, trust and collaboration with internal and external customers
? Remains solution oriented; is adaptable and flexible to changing business and store needs
? Welcomes feedback and adapts behaviors as appropriate
? Maintains a calm and professional demeanor at all times
OPERATIONS:
? Ensures all daily tasks are completed without negatively impacting service or Coach standards
? Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and
visual merchandising to Coach standards consistently and in a timely manner
? Maintains a clean and tidy selling floor at all times
? Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection
procedures
? Replenishes inventory on sales floor as needed
? Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor,
maintains strong organizational standards as it relates to product both in the stockroom and on the sales
floor.
? Supports cash-wrap when needed to process purchases, returns, and exchanges.
? Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.
? Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains
strong organizational standards and maintains visual merchandising expectations.
Competencies required:
? Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top
performers. Very bottom line oriented. Steadfastly pushes self and others for results.
? Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external
customers. Gets first hand customer information and uses it for improvements in products and services.
Acts with customers in mind. Establishes and maintains effective relationships with customers and gains
their trust and respect.
? Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously
unrelated notions. Tends to be seen as original and value-added in brainstorming settings.
? Interpersonal Savvy: Relates well to all kind of people up down and sideways. Inside and outside the
organization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can
diffuse even high tension situations comfortably.
? Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open to
change. Analyzes both successes and failures for cues to improve, experiments and will try anything to find
solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure of
anything.
? Perseverance: Pursues everything with energy, drive and a need to finish. Seldom gives up on anything
before finishing, especially in the face of resistance or setbacks.
? Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to act
without having the total picture. Does not get upset when things are up in the air. Doesn’t have to finish
things before moving on. Can comfortably handle risk and uncertainty.
Additional Requirements
Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possesses
current knowledge of fashion trends and competition in the marketplace.
Education: High school diploma or equivalent; college degree preferred.
Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop,
Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.
Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to
maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to
frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process
product shipment/transfers
Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible
schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the
day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive
list of all performance requirements.
Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action, employer and we
pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring,
promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s
qualifications as they relate to the requirements of the position under consideration. These decisions are made
without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color,
creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy,
or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com
