SOCIAL MEDIA AND CONTENT SPECIALIST
WHO WE ARE
As one of Manitoba’s fastest growing companies, Smartrend Manufacturing Group (SMG), Inc. through our various divisions, is increasing safety in the school bus industry and reducing emissions in the electric vehicle charge systems arena. We work on exciting, patented, innovative technology that impacts our environment. What has remained constant throughout this compelling history of growth is our dedication to our customers, our team members, and to the values on which we built SMG:
People – our team is what makes us special
Passion – from our hearts and minds, demonstrated through our actions
Priority – we put the customer first, everyday, in everything we do
Partnership – with each other, our customers, and our suppliers
We offer a competitive benefits package in an environment that is supportive, respectful, and fun! Join an innovative, growing, and diverse organization where your voice matters.
THE POSITION
The Social Media and Content Specialist is a highly motivated and creative individual with experience and enthusiasm for connecting with current and future customers. They share the company's mission for increased student safety, is a champion of our product, and are excited to get our message out. the passion for our illuminated safety technology comes through as he/she engages with our target market on a daily basis with the goal of building a large online community which ultimately leads to customers and advocates. The successful individual will have a strong command of the English language as they are also responsible for all written content used for marketing purposes.
HOW YOU WILL BE MAKING AN IMPACT
All things social - assist in strategy creation, deployment, and daily management to ensure growth objectives are met
Create a regular publishing schedule to promote our company's core message and generate leads
Define important social media KPIs
Manage and oversee social media content
Research new social media trends and hashtags
Create, organize, and execute all email marketing campaigns in Constant Contact to funnel qualified leads to sales team
Compose articles for industry publications and social media
Responsible for all written content for Smartrend Group of companies, with a focus on First Light Safety products
Assist with the development and on-going maintenance of SMG and First Light's website including content development and updates
Ensure that all brand communication elements are consistent, accurate, and reflective of current brand strategy and communication objectives
Assist in executing First Light's advertising strategy
Other projects as assigned by Management
WHAT SKILLS AND EXPERIENCE YOU REQUIRE
Degree in marketing, Business Administration, or equivalent
Minimum of 3 years of demonstrated experience in social media, digital marketing and content creation
Strong experience in content writing, creating engaging written content with a focus on storytelling
Experience working in Adobe Creative Suite (InDesign, illustrator, Photoshop, etc.)
High level of organizational skills, detail-oriented, and analytical
Professional and clear communication skills
An energetic, diligent work ethic
A history of innovation, creativity, and delivering results
Knowledge in photography and video editing is considered an asset
Experience in crafting effective email campaigns with personalization and automation is consider an asset
Understand the SEO best practices, keyword research, and how they apply to social media content
Comfortable working with analytics tools and using data to plan the social media calendar
Ability to work independently and take initiative
Must be able to travel through Canada and the US
THE BENEFITS OF BEING PART OF OUR TEAM
Share with us your passion and drive towards your career objectives, and we will provide an environment where your valuable contributions are rewarded and celebrated with professional growth and job satisfaction. We offer an attractive benefits package for our team members including:
Competitive compensation package
Group insurance plan with health spending account
Paid Vacation
Company paid shutdown from Christmas to New Years
Matching RRSP program
Opportunities for career development in a dynamic, growing industry
We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.
