Job Summary Job Description RBC Digital Marketing is seeking a motivated and data-driven Manager to join their Home Equity Financing team. In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and support broader Home Equity Financing strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Home Equity Financing team, your work will directly contribute to helping individuals and families navigate the path towards home ownership. What will you do? Serve as a SME for line of business partners on digital best practices Contribute towards targets and key business outcomes rooted in foundational understanding of business strategy Plan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisition Achieve optimization across the online funnel, delivering on business goals and maximizing ROI Navigate complexity by working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reporting Support Search Engine Optimization strategy in collaboration with SEO and product teams to drive revenue by increasing the number of qualified visitors to Mortgages public sites What do you need to succeed? Must-have 5+ years of digital marketing experience, ideally with a focus on digital client acquisition Bachelor’s degree or College diploma in Business/Marketing/Technology Excellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration Strong relationship building and integration skills with ability to influence internal and external peers and partners A proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountability Technical skills, including familiarity with: Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, Siteimprove Website A/B testing and personalization tools Working in Content Management Systems Development/staging/production environments Nice-to-have Financial Services marketing experience and/or experience in a large matrix organization Ecommerce marketing or digital product ownership experience Experience with and working knowledge of HTML/CSS/JavaScript Experience with digital marketing SaaS tools/products Job Skills Brand Marketing, Business Strategies, Client Acquisitions, Customer Behavior, Digital Channels, Digital Marketing, Financial Products, Financial Services Marketing, Marketing Campaigns, Relationship Building Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: TORONTO Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-06-09 Application Deadline: 2025-06-24 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
