Job Summary Job Description What is the opportunity? Works with multiple partners to develop requirements, integrate, build code and execute effective and efficient direct marketing campaigns. Responsible for the design and execution of marketing campaigns and initiatives to maximize revenue growth and provide superior customer experience through relevant and timely offers, while capturing full potential of the RBFG client and prospect data, and realizing CIDM efficiency through sharing and using of best practices. This is a highly technical role requiring hands-on experience with data and decisioning tools (e.g., SAS, SQL, Python and Aprimo / Teradata) and expertises in Data-enabled Customer Relationship Management that provide support to the Canadian Banking Marketing Team to execute effective and efficient direct marketing campaigns and initiatives. What will you do? Work with partners to develop requirements and design marketing campaigns Responsible for translating technical specification into code for the timely deployment of Direct Marketing tactics through a variety of channels Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meets the business need Follows all Data Stewardship and Governance policies and processes that align to and support Canadian Banking business strategies and priorities Ensure corporate reputation is maintained by strict adherence to privacy guidelines and ethics, data stewardship and governance policies and processes. Highly skilled at data mining Responsible for development of complex campaigns, integrating and leveraging learnings from past and post campaign results Demonstrate leadership in process improvement, and coding efficiency Identifies and implements new methods or processes to shorten the Marketing cycle or to reduce costs Ensure that all CRM concepts (including predictive models) and CIDM standard methodology and best practices are implemented in day to day routines by self and team Act as Peer coach and shares best practice with team Act as Subject Matter Expert on relevant Data sources, Channels, and CIDM standards Train and mentor new team members, as needed Proficiency in SAS, SQL and Python is a must What do you need to succeed? Must-have: 4-5+ years speciality expertise - relational database marketing and structured programming concepts, including the use of data analytic and decisioning tools (e.g., SAS, SQL, Python, Aprimo Teradata etc.) 4-5+ years experience in application of experimental design Strong Analytical mindset Ability to build strong lateral relationships through influence Strong project management and implementation skills - time management Strong problem resolution and decision-making skills Strong written/oral communication skills to develop and convey thoughtful and insightful explanations Ability to work steadily and accurately under pressure, especially during peak periods Attention to detail and time management is critical. Strong experience in the financial services industry, including understanding of marketing is an asset Continuous improvement mindset Nice to have: Some Facilitation Skills / Coaching Skills Some Strategic mindset What’s in it for you? We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive, and high-performing team Opportunities to do challenging work Job Skills Brand Marketing, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Marketing Activities, Marketing Strategy Implementation, Market Research, Product Services Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: TORONTO Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2025-07-21 Application Deadline: 2025-08-11 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Inclusion and Equal Opportunity Employment At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.? We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.
