Strategic Account Manager

Spark Growth • Toronto, Ontario, Canada • 16h ago

Title: Account Manager

Location: Toronto, Canada - Hybrid

Reports to: Director of Client Services

About the Role:

We're looking for a Strategic Account Manager to lead client relationships, drive strategic marketing plans, and ensure excellence across every touchpoint. This is a hybrid role combining relationship management, digital marketing strategy, and cross-functional collaboration---perfect for someone who thrives at the intersection of people and performance.

You'll work hand-in-hand with our creative, strategy and paid media, to translate client goals into data-driven campaigns that deliver results. From leading client meetings to uncovering upsell opportunities and refining strategy based on performance, you'll be a trusted advisor and the go-to partner for your accounts.

Your Mission:

To shape brand social media and digital advertising strategy on key accounts, while growing happy client relationships.

Key Capabilities:

Serve as the primary point of contact for a portfolio of key clients.
Own the client relationship and be responsible for retention, growth, and satisfaction.
Translate client business goals into actionable digital marketing strategies, collaborating with the strategy department.
Collaborate with internal teams to develop and execute campaigns across paid, owned, and earned channels.
Analyze performance data and present insights in a clear, compelling way.
Identify opportunities for upselling and cross-selling based on business needs and trends.
Manage scopes, timelines, and budgets with precision.
Advocate for both client needs and agency efficiency.
Ongoing knowledge of current social media and digital advertising trends and ability to proactively and strategically apply concepts to client work
An understanding of the healthcare industry, including of the stringent regulatory requirements to advertise pharmaceutical and prescription/regulated health products

What You Bring:

4--7 years in digital marketing, with at least 2 years in a client-facing or strategic role.
Strong understanding of paid media, content strategy, and performance analytics.
Excellent communication, presentation, and relationship-building skills.
Strategic thinker with a bias toward action and outcomes.
Ability to manage multiple projects in a fast-paced environment with strong attention to detail and follow-through.
Experience working in or with agencies preferred.
Maintains an 'always learning' attitude. Stays ahead of the industry thinking on emerging digital trends

Bonus If You Have:

Experience in highly regulated industries (e.g., healthcare, pharma)
A strong interest in health and wellness
Familiarity with tools like Google Analytics, Meta Business Manager, and project management platforms (Asana, Productive, etc.)
Passion for storytelling through data

About Spark Growth

At Spark Growth, we're a growing team passionate about digital marketing, health and wellness. We believe that a thriving team is essential for our success, so we prioritize physical health, mental health, and employee well-being. Our vision is to promote products and solutions to drive positive health outcomes and enable more people to live their best lives.

We've been at it for over a decade, with roots in Toronto and NYC, helping our clients shine in the digital space through innovative strategies and performance-driven marketing.

Core values: