What will your week include?
- Manage the full influencer process for programs including influencer identification, vetting, negotiation, contracting, management and reporting
- Manage multiple influencer projects to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Support the growth of our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
Basic Qualifications
- A Minimum of 3 - 4 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Plus relevant experience in Digital, Content or Brand Marketing including social media and community management
- Ability to work simultaneously on multiple programs within an agency setting is a must
Preferred Qualifications
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include Influencer/Social content development
- Proven ability to negotiate and develop relationships with Influencers in Canada
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.
Edelman welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. If you require accommodation to participate in this recruitment, please contact hr.toronto@edelman.com
