CaptivateIQ is transforming the way companies plan, manage, and optimize sales
performance. We started by revolutionizing incentive compensation management,
and now we're expanding our platform to solve broader sales planning challenges.
Recognized by industry analysts like Forrester and G2 and backed by top-tier
investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies
like Netflix, Figma and Stripe with the flexibility and insights needed to drive
revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex
and impactful problems in sales performance management.
About The Role
As a Senior Product Marketing Manager, you’ll play a critical role in shaping
and executing the go-to-market strategy for new products and our commercial
segment. This high-impact position combines strategic ownership with
cross-functional collaboration. You’ll lead positioning, messaging, and
enablement for both new products and our commercial segment to help us
differentiate and win in a dynamic market.
You’ll work closely with teams across Product, Sales, Customer Success, and
RevOps. Your work will directly influence company growth and market perception,
ensuring our solutions resonate with the right audiences and deliver clear
value.
Job Location
The candidate selected for this opportunity must reside near one of the
following locations:
Hybrid (in-office 3 days per week)
-
Menlo Park, CA
-
Austin, TX
Remote
-
Raleigh, NC
-
Nashville, TN
-
Toronto, Canada
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Responsibilities
- Product Launches & GTM Strategy: Own product marketing for new
solutions—partnering early with Product, Marketing, and Sales to craft
compelling messaging, positioning, and launch strategies that accelerate
growth.
- Sales Enablement & Commercial Strategy: Lead product marketing for the
commercial segment, equipping sales with the right collateral, insights, and
training to drive revenue.
- Competitive Intelligence: Monitor the competitive landscape, including
product moves, pricing, and messaging. Translate findings into strategic
insights for Sales and Product.
- Messaging & Positioning: Create differentiated messaging that resonates with
target buyers and supports our broader go-to-market and expansion strategies.
- Customer & Market Research: Conduct and synthesize primary research to gather
customer insights, identify pain points, and inform product and marketing
direction.
- Content & Collateral Development: Build high-impact sales assets—such as
decks, one-pagers, battlecards, and playbooks—that support pipeline
generation and deal velocity.
- Cross-Functional Collaboration: Work across teams to align on GTM priorities
and ensure consistent execution from product ideation through launch and
beyond.
- Evangelism: Serve as an evangelist of our voice of customer for our internal
teams and a CaptivateIQ and industry expert to our prospect and customer
base.
Requirements
- 5+ years in B2B SaaS product marketing and 8–10 years of overall professional
experience
- Experience launching new products and driving GTM strategy
- Experience working closely with Product Management, Marketing and Sales
- Deep understanding of competitive intelligence and how to use it to
differentiate and win deals
- Exceptional storytelling and communication skills—you can distill complex
concepts into compelling, digestible messaging
- Track record of partnering with Sales and Marketing teams to drive pipeline
and revenue
- Data-driven mindset, with the ability to measure and iterate on success
- Driven, resourceful, and motivated to go the extra mile to help teams
succeed.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for
dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel,
home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared
identities and life experiences of communities within CaptivateIQ. ERGs
directly support our company-wide DEI goals as a space for developing and
retaining diverse talent
Notice for Prospective Candidates
- Only emails from @captivateiq.com should be trusted.
We are aware of active recruitment scams using the CaptivateIQ name, in which
individuals pose as our recruiters and post fake remote job openings and make
fake job offers on the Internet. Please note, we will never do the following:
- Attempt to correspond with a candidate using a free web-based account, such
as an email address that ends in @gmail.com, @yahoo.com, @hotmail.com, etc.
- Make an offer of employment without conducting multiple rounds of interviews
face-to-face using secure video-conferencing technology.
- Ask candidates to cash checks to buy equipment on behalf of CaptivateIQ.
- Ask candidates to make a payment in order to be considered for a position.
- Make early requests for candidates' personal information such as date of
birth, passport details, credit card numbers, bank details and social
security number, etc.
- Please note that we’ll only ask for more sensitive personal information in
connection with background checks after an offer is made.
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$130,000 - $205,000 a year
The OTE range represents the minimum and maximum for this position across North
America. For candidates in Menlo Park, the range is $160,000–$205,000; for all
other North America locations, the range is $130,000–$168,000. The OTE offered
for this position will depend on numerous factors, including individual
proficiency, anticipated performance, and the location of the selected
candidate. Our OTE is just one component of CaptivateIQ's competitive total
rewards package.
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