TELUS Digital (NYSE: TIXT) focuses on the value of human connection to design, build and deliver high-tech, high-touch customer experiences powered by next-gen digital solutions. With almost 75,000 team members and delivery centers across 30 countries in Africa, Asia, North and Central America, and Europe, TELUS International empowers customer experience innovation through digital enablement, spirited teamwork, agile thinking, and a caring culture that puts customers first. The company's solutions cover customer experience, content moderation, digital transformation, IT lifecycle, advisory and digital consulting, risk management, and back-office support.
Fueling any stage of company growth, TELUS International partners with some of the world's most disruptive brands from fast-growing tech, financial services and fintech, games, travel and hospitality, healthcare, and ICT industries. The company serves clients in over 50 languages. Learn more at: telusinternational.com
Job Highlights: We're looking for a Senior Consultant, Marketing Automation \& Operations to lead our global Pardot and Salesforce operations. In this role, you'll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams. Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales.
This role will have one person reporting; however will support further development as required. Key Responsibilities:Leadership \& Cross-Functional CollaborationHelp build a Centre of Excellence for Marketing Automation \& Operations, supporting the vision, tech stack strategy, and team development. Foster alignment and communication with cross-functional partners including Sales, IT, Analytics, and Senior Leadership.
Mentor and support team members and external agencies on strategy, tools, and best practices. Marketing Automation \& Data GovernanceOwn end-to-end Pardot operations and support Salesforce administration. Design and optimize lead nurture workflows, segmentation, A/B testing, dynamic content, and campaign reporting.
Manage list imports, QA, deliverability, and maintain database hygiene. Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution. Ensure compliance with GDPR, CAN-SPAM, CCPA, and oversee key platform integrations.
Strategic Execution \& EnablementCollaborate with product marketing, content, and sales teams on lifecycle email strategy and execution. Align with analytics and IT on platform improvements and campaign measurement. Provide strategic and hands-on support to internal growth marketing teams and agency partners.
Sales Alignment \& Lead ManagementWork closely with sales to improve marketing-to-sales handoff, lead lifecycle management, and lead scoring frameworks. Use data insights to refine MQL/SQL conversion strategies and improve attribution accuracy. Content Strategy \& OptimizationPartner with content and product marketing to build high-performing campaigns.
Leverage A/B testing and content optimization to maximize engagement and conversions. Marketing Operations \& MartechDrive operational excellence in lead management and campaign performance. Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow \& governance.
Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual)Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics
Support segmentation and activation strategies using CRM and CDP data \& models. Testing, Analytics \& ReportingConduct multivariate and incrementality tests across nurture and ABM programs. Collaborate with the Data \& Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels,.
.Qualifications \& Experience10 years in marketing automation and operations, with deep hands-on experience in Pardot and Salesforce in a B2B environment. Strong understanding of marketing automation best practices, email design, and regulatory compliance. Demonstrated experience in lead management, data governance, and cross-functional project execution.
Strong analytical and problem-solving skills with a data-driven mindset. Highly organized with excellent prioritization and project management skills. Fast learner with technical aptitude and a passion for continuous improvement.
Strong communicator and team player who thrives in collaborative environments. Nice to HaveProficiency in HTML, CSS.Experience with campaign tracking, data management tools, and integrations (e.g., Zapier). Familiarity with platforms like Instapage, Folloze, and ABM/ad platforms (Rollworks, StackAdapt, Demandbase).
Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic). Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams. TELUS Values:TELUS Digital recognizes and embraces the importance of values in our ever-changing workplace.
To be successful, all applicants must demonstrate behaviors that are reflective of our values:We passionately put our customers and communities first
We embrace change and innovate courageously
We grow together through spirited teamwork
At TELUS Digital, we are committed to diversity and equitable access to employment opportunities based on ability.
