Marketing Specialist -- Legal Industry
Location: Toronto, ON
Job Type: Full-Time
Industry: Legal Services
Position Summary
Our client is seeking an experienced Marketing Specialist with a legal background to play a key role in advancing the firm's marketing, communications, and business development strategies. Reporting to the Director of Marketing, this individual will support firm-wide initiatives while guiding junior team members and executing a range of activities including campaign development, event planning, CRM optimization, social media, content creation, and more.
This is an exciting opportunity for a proactive and detail-driven professional who is passionate about storytelling, strategic thinking, and high-quality execution within the legal sector.
Key Responsibilities
- Partner closely with the Director of Marketing to carry out the firm's marketing and communication initiatives
- Provide support and mentorship to junior marketing staff, reviewing their work and offering strategic feedback
- Lead planning and coordination of events such as webinars, seminars, sponsorship activations, and receptions
- Manage branded merchandise and promotional material projects
- Develop and execute multi-channel marketing campaigns (digital, print, video, social media, SEO, paid media)
- Write and edit content for a variety of channels, ensuring accuracy, consistency, and tone
- Track and evaluate digital campaign performance and recommend improvements
- Facilitate marketing-related meetings and liaise with internal and external stakeholders
- Assist in developing marketing budgets and track expenditures throughout the year
- Champion brand consistency across all communication touchpoints
- Oversee and fully leverage the firm's CRM platform, with a focus on transitioning to a new system
- Coordinate firm-wide mailing initiatives including client holiday gifts and cards
- Draft content for media outreach, press releases, and sponsored legal publications
- Collaborate with legal associations and professional organizations on events, awards, and sponsorships
- Conduct market research and client data analysis to uncover business development opportunities
- Stay informed on legal industry marketing trends and innovations
Qualifications \& Experience
- 6--9 years of marketing and communications experience within a law firm is essential
- Proven ability to craft high-quality written content with impeccable grammar and attention to detail
- Strong skills in project coordination and event planning
- Hands-on experience managing or transitioning CRM platforms
- Familiarity with social media strategy, SEO, and digital analytics
- Bachelor's degree in marketing, communications, or a related field
- Proficiency in Microsoft Office Suite, Zoom, and the ability to learn tools such as WordPress, Monday.com, Hootsuite, CRM platforms, Adobe Express, etc.
- Video scripting, filming and editing (Adobe Premiere Pro) experience is a plus
What We're Looking For
- A natural collaborator who thrives in a fast-paced, professional setting
- A self-starter with the ability to juggle multiple projects and deadlines with grace
- Someone who leads by example and is comfortable mentoring junior staff
- Exceptional communication skills---both written and verbal
- Detail-obsessed with a love for clean, compelling copy
- A strategic thinker who's not afraid to roll up their sleeves
